There is an audacious economic phenomenon happening in China: using a smartphone to deal with just about every daily transaction.
如今國(guó)內(nèi)出現(xiàn)一種大膽創(chuàng)新的經(jīng)濟(jì)現(xiàn)象：智能手機(jī)幾乎解決了日常所有交易。
People now have more reasons to move even more of their lives to mobile gadgets, as the social-to-payment app WeChat, the daily point of contact for Chinese, is leveraging miniprogram functionality to make life even easier.
現(xiàn)在人們有更多理由利用小巧的手機(jī)來解決生活中的各種問題，比如手機(jī)上的社交支付兩用軟件-微信(國(guó)人日常聯(lián)系根據(jù)地)以及使得生活更方便的小程序功能。
Debuted a year ago, miniprograms are subapplications within the WeChat app. They allow mobile phone users to scan a QR code and access a vast number of services such as bike sharing and food ordering, without the need to download separate applications.
小程序是一年前發(fā)布的'微信中的應(yīng)用子程序。小程序使得手機(jī)用戶能夠掃描二維碼以及享受到一系列例如共享單車及外賣服務(wù)，而不需要再額外下載應(yīng)用程序。
Tencent, the owner of WeChat, said on Monday that it now boasts 580,000 miniprograms, luring more than 170 million daily users.
周一，微信運(yùn)營(yíng)商騰訊表示，其現(xiàn)在擁有近58萬個(gè)小程序，吸引了逾1.7億位日常用戶。
WeChat, already home to nearly a billion users, now supports more than 1 million software developers who are working on a slate of miniprograms handling transportation, retail, dining and other purposes to enrich its functions.
微信已經(jīng)有近10億用戶，如今可支持超過100萬個(gè)致力于用小程序的軟件開發(fā)商進(jìn)行交通、零售、用餐和其他用途，同時(shí)也豐富了微信的功能。
Thirty percent of the people who use miniprograms almost every day live in first-tier cities, and half are third-to-fourth-tier city residents, according to company figures.
據(jù)微信數(shù)據(jù)，30%小程序用戶住在一線城市，50%為三四線城市居民。
Brands and vendors that adopt miniprograms can offer cash rebates, group-buying options, virtual gift cards and livestreaming services to users.
接入小程序的品牌及供應(yīng)商，可以為用戶提供現(xiàn)金回扣、拼團(tuán)購、禮品卡和直播服務(wù)。
Mogujie, an online shopping community for young women, saw the site’s conversion rate-?the percentage of people placing orders from all browsers-more than double since the introduction of their miniprogram in June.
線上年輕女性購物社區(qū)蘑菇街，自去年6月接入小程序后，轉(zhuǎn)化率實(shí)現(xiàn)兩倍以上增長(zhǎng)。轉(zhuǎn)化率是指下單量占總瀏覽量的比例。
A majority of our new customers come from group-buying businesses, which are heavily reliant on the sharing feature provided by the vast WeChat network, said Chen Qi, CEO of the site’s parent company Meili.
“新用戶主要來源于團(tuán)購業(yè)務(wù)，重度依靠大微信網(wǎng)絡(luò)的分享機(jī)制，”網(wǎng)站母公司美麗說CEO陳琪說道。16年蘑菇街和美麗說合并，蘑菇街老板陳琪繼續(xù)出任CEO，徐易容(前美麗說CEO)稱會(huì)全力支持陳琪
Miniprograms have also reached into civic services. Guangzhou has started a test project that creates a virtual ID card using miniprograms.
而小程序也已嘗試進(jìn)入公共服務(wù)領(lǐng)域。廣州已經(jīng)啟動(dòng)了一個(gè)測(cè)試項(xiàng)目，該項(xiàng)目將使用小程序創(chuàng)建一個(gè)虛擬身份證。
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